Become an AAII Sentiment Investing Subscriber

A Data-Driven Read of Investor and Market Sentiment

AAII Sentiment Investing delivers timely, evidence-based insights into the mood of the investing public using proprietary data from one of the most trusted sources in individual investor sentiment: AAII itself.

When you subscribe to AAII Sentiment Investing, you'll get:

  • A reliable read on how investors are feeling
  • Weekly trend updates and sentiment extremes
  • Educational resources to boost your investing confidence

Unlike general indicators, this product is built to help members better time their moves and understand market dynamics by showing how shifts in sentiment influence markets.

Choose Your Subscription

AAII Sentiment Investing

$199/year

*Sales tax may apply

Spot fear, greed and contrarian signals with the AAII Sentiment Investing dashboard

Built on powerful AAII survey data, market activity and behavioral signals, our dashboard shows what the market is feeling, doing and likely to do next.

Subscribers get:

  • Access to dynamic, updated sentiment indicators
  • Weekly insights and commentary on sentiment trends
  • Action-oriented takeaways based on sentiment extremes
  • Bonus educational content (webinars, articles, guides, etc.)
  • 30 days of risk-free access before committing
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AAII Platinum

$499/year

*Sales tax may apply

The ultimate investor toolkit — includes all of AAII’s premium strategies, tools and newsletters

Subscribers get:

  • AAII Sentiment Investing
  • Dividend Investing
  • Growth Investing
  • Retirement Investing
  • Stock Superstars Report
  • VMQ Stocks
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Why Choose AAII Sentiment Investing?

In today’s fast-moving markets, understanding sentiment is no longer optional, it’s essential.

Most tools fall short: They’re either built for professionals or too simplified to be useful.

Many investors find sentiment data hard to interpret — often buried in noise, lacking context or simplified to the point of being unhelpful.

AAII Sentiment Investing cuts through the clutter, turning decades of trusted survey data into insights designed specifically for self-directed investors who want to stay grounded and make smarter decisions when emotions run high.

AAII Sentiment Investing bridges that gap by offering:

  • Improved timing of entry and exit points based on contrarian sentiment cues
  • Reduction in emotionally driven investing mistakes
  • Enhanced understanding of market psychology and cycles

It solves key investor challenges by:

  • Demystifying market sentiment
  • Training investors on using sentiment alongside other analysis
  • Building confidence in contrarian investing strategies

Want to learn how to use indicators to spot how other investors are reacting and how to act before the market reacts?